Step 1 of 30 · Discover
Deciding to be an entrepreneur
What it is
An honest assessment of the work, uncertainty, persistence, and personal trade-offs behind building a venture.
Why it matters
A clear reason for starting becomes the anchor when progress is slow and decisions become difficult.
What Flir develops
Founder profile, personal why, commitment boundaries, and a 90-day capacity plan
Target objective
Confirm that the problem is meaningful enough, and the founder is ready to commit time and resources to it.
Bloom began with its founder's repeated frustration after losing five plants—not with a trend she hoped to exploit.
Monitoring brief
Signals Flir should keep checking as this part of the plan evolves.
- New entrants and funding in the space
- Shifts in search and social demand
- Regulation that changes the opportunity