Step 3 of 30 · Discover
Opportunity assessment
What it is
A disciplined check of market size, urgency, timing, accessibility, and the resources required to pursue the idea.
Why it matters
A good idea is not automatically a viable opportunity; enough reachable customers must care enough to act or pay.
What Flir develops
Localized opportunity profile, demand indicators, entry barriers, and resource scorecard
Target objective
Show with concrete data that a sufficiently large, reachable group actively needs and can pay for the solution.
A premium dog-walking concept tests whether one city has enough dual-income dog owners working late to support its revenue target.
Monitoring brief
Signals Flir should keep checking as this part of the plan evolves.
- Demographic movement in the target market
- Consumer spending power
- Category growth or contraction