Step 20 of 30 · Build & grow
Marketing
What it is
The disciplined work of positioning, messaging, content, campaigns, and customer communication that creates and converts demand.
Why it matters
Customers cannot choose an offer they do not understand, trust, or encounter at the right moment.
What Flir develops
Positioning, message architecture, campaign plan, editorial calendar, and measurement dashboard
Target objective
Create a repeatable conversation with the market that produces qualified demand.
Weekly plant-rescue stories show the problem and proof visually, doubling Bloom signups without paid media.
Monitoring brief
Signals Flir should keep checking as this part of the plan evolves.
- Message and creative performance
- Search, social, and category conversations
- Customer acquisition cost and lead quality