Step 11 of 30 · Prepare
Business model
What it is
The system through which the venture creates value, delivers it at a sustainable cost, and captures enough revenue to endure.
Why it matters
A product becomes a business only when its revenue engine can repeatedly exceed the cost of acquisition and delivery.
What Flir develops
Business Model Canvas, pricing architecture, unit economics, and model alternatives
Target objective
Demonstrate positive unit economics and a repeatable path from customer need to revenue.
Bloom uses free care content to attract owners, then a $9 membership funds personalized guidance and faster support.
Create, deliver, capture
- • Create value by solving a painful problem.
- • Deliver it through channels and operations customers can access.
- • Capture value through revenue that exceeds direct and operating costs.
Model choices
- • Subscription for recurring access.
- • E-commerce for individual product sales.
- • Marketplace fees for connecting two sides.
- • Freemium, licensing, franchising, advertising, and usage-based alternatives.
Nine canvas blocks
- • Customers, value proposition, channels, and relationships.
- • Revenue streams and cost structure.
- • Key resources, activities, and partners.
Monitoring brief
Signals Flir should keep checking as this part of the plan evolves.
- Competitor pricing and packaging
- Acquisition, delivery, and AI costs
- Retention and willingness-to-pay signals