Step 7 of 30 · Research & analysis
Competitor analysis
What it is
A direct and indirect comparison of alternatives, pricing, strengths, weaknesses, positioning, and customer sentiment.
Why it matters
Customers always have an alternative, including doing nothing. Understanding it reveals a defensible place to compete.
What Flir develops
Living competitor grid, positioning map, review analysis, and differentiation thesis
Target objective
Identify a meaningful market gap the venture can own and prove why customers would switch.
Two care apps schedule reminders; neither adapts advice to actual light, climate, and plant condition—Bloom's opening.
Monitoring brief
Signals Flir should keep checking as this part of the plan evolves.
- Feature, price, and positioning changes
- Customer review themes
- New substitutes and funded entrants